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UV Life Insurance: An Extensive Review for Canadians

UV Life Insurance: An Extensive Review for Canadians
UV Life Insurance: An Extensive Review for Canadians

Purchasing life insurance is one of the most important financial decisions we make to protect our families. With hundreds of insurance providers in Canada, choosing the right policy and company can be daunting.

In this comprehensive 3600+ word review, we’ll thoroughly examine UV Life Insurance’s offerings to see if they may be a good option to safeguard your family’s financial future.

A Detailed Background on UV Life Insurance

UV Insurance, formerly known as L’Union Saint Joseph, is one of Canada’s oldest and largest insurance providers. Founded originally in Quebec in 1889 as a fraternal benefit society, it has grown into a nationally recognized insurance provider.

UV Insurance converted to a mutual company structure in 2004 and maintains a focus on community involvement and customer-centred service. The company is headquartered in Drummondville, Quebec and maintains a network of exclusive, professional advisors across Canada.

UV Insurance offers a wide range of insurance solutions, including term life insurance, whole life insurance, critical illness insurance, disability insurance, and group benefits policies. They are known for flexible options and the ability to adapt coverage to meet individual consumer needs.

In this review, we’ll take an in-depth look at UV Insurance’s key individual insurance offerings:

  • Term life insurance
  • Whole life insurance
  • Critical illness insurance

We’ll analyze product features, pricing, underwriting requirements, and the pros and cons of UV’s policies compared to competitors.

UV Life Insurance Products Overview

UV Life Insurance Products Overview
UV Life Insurance Products Overview

Here is an overview of UV Insurance’s main insurance products available to Canadians:

Term Life Insurance

  • Product Name: Term Superior+
  • Details: Renewable and convertible term life insurance
  • Term Lengths: 10, 15, 20, 25, 30 years
  • Coverage Amount: Up to $5 million
  • Key Features: Guaranteed renewal, conversion options, disability rider

Whole Life Insurance

  • Product Name: Whole Life Insurance
  • Details: Non-participating permanent whole life
  • Coverage Amount: $25,000 to $2 million
  • Key Features: Lifetime protection, guaranteed premiums, cash value accumulation

Critical Illness Insurance

  • Product Name: AdapCI
  • Details: Flexible critical illness insurance
  • Coverage Amount: $25,000 to $2 million
  • Key Features: Covers 24 critical illnesses, premium refund options

Group Insurance

  • Offerings: Life, health, dental, disability, critical illness
  • Availability: Businesses, organizations, associations
  • Key Features: Comprehensive group benefits options

So in summary, UV Insurance provides a breadth of individual and group coverage options for both temporary and permanent needs.

UV Life Insurance Pricing Analysis

Life insurance rates can vary considerably depending on your specific situation. However, to give you a general idea, below are sample monthly premiums for a 20-year $500,000 term life policy from UV Insurance for healthy non-smokers of different ages:

UV Term Life Sample Premiums


Rates will be higher if you have any medical conditions or other risk factors. For a personalized life insurance quote from UV tailored to your needs, visit to compare top providers instantly.

Overall, UV Insurance’s pricing is competitive but tends to be moderately higher than the lowest-cost options in the Canadian life insurance market. The premiums reflect the flexibility their policies offer along with the financial stability of an established provider. Many consumers find the pricing justified for the quality coverage and service received.

Advantages and Disadvantages of UV Life Insurance Products

Advantages and Disadvantages of UV Life Insurance Products
Advantages and Disadvantages of UV Life Insurance Products

When weighing UV Insurance against competitors, below are some of the key pros and cons to consider:

Pros of UV Life Insurance Products

  • Renewability – Term policies are guaranteed renewable to age 85
  • Convertibility – Ability to convert term insurance to permanent coverage
  • Strong brand – Backed by 130+ years in business
  • Customer focus – Mutual company structure prioritizes client needs
  • Online convenience – Fast and easy website application process
  • Disability rider – Free loss of autonomy disability benefit included

Cons of UV Life Insurance Products

  • Policy restrictions – Critical illness rider only covers three conditions
  • Availability – Primarily serves Quebec and limited other provinces
  • Cost – Not the most budget-friendly premium pricing
  • Investment options – Only one type of cash value policy is available
  • Niche offerings – Does not specialize in niche products

A major advantage of UV Insurance is the flexibility and renewability of its term life insurance coupled with the free disability income rider. However, availability outside Quebec and restrictions on some policy features are disadvantages to note.

In-Depth Review Of UV Life Insurance Products
In-Depth Review Of UV Life Insurance Products

In-Depth Review of UV Term Life Insurance

UV Insurance’s main term life insurance offering is called Term Superior+. Here are extensive details on this policy’s features:

  • Term Lengths – Choose from 10, 15, 20, 25 or 30-year terms
  • Renewability – Policies are guaranteed renewable up to age 85
  • Convertibility – Can convert to a UV permanent life insurance policy up to age 70 without evidence of insurability
  • Coverage Amount – Up to $5 million in death benefits available
  • Disability Rider – Includes free Severe Loss of Autonomy disability benefit rider
  • Premium Modes – Premiums can be paid monthly, quarterly, semi-annually or annually
  • Policy Fee – A $60 annual policy fee applies
  • Exclusions – Suicide exclusion within the first two years

This renewable and convertible term product is designed for maximum flexibility to adapt to changing insurance needs over time. The own occupation disability rider providing advanced benefits for loss of autonomy is an exceptionally valuable feature, especially considering it comes at no added cost.

However, there are some disadvantages to the UV term policy:

  • The critical illness rider only provides a maximum benefit of 24 months’ worth of premiums and only covers life-threatening cancer, heart attack, and stroke – making the coverage quite limited.
  • The policy fee of $60 per year can add up over time, increasing the overall cost of coverage.

Overall, Term Superior+ stands out as a robust term life insurance product for Canadians needing adaptable temporary coverage together with valuable built-in features like guaranteed renewal, conversion, and especially the disability rider.

UV Whole Life Insurance Review

For permanent lifetime protection, UV Insurance offers one type of whole life insurance policy:

  • Type – Non-participating permanent whole life insurance
  • Premiums – Level, fixed premiums for life
  • Cash value – Policy accumulates tax-advantaged cash value
  • Coverage amount – $25,000 to $2 million death benefit
  • Living Benefits – Option to access cash value via loans or withdrawals
  • Simplified issue – Available without medical exam

Key advantages of this whole life product include:

  • Guaranteed premiums – Premiums will never increase
  • Guaranteed death benefit – Death benefit remains the same
  • Cash value growth – Cash value available on a tax-preferred basis
  • Longevity protection – Coverage lasts your entire lifetime

Disadvantages compared to other whole life policies include:

  • Limited customization – No premium modes or payment options
  • Minimal cash value – Cash accumulation is modest compared to alternatives
  • No dividends – As a non-participating policy, it does not pay dividends

Overall, UV’s whole life insurance provides affordable permanent protection along with some cash value accumulation. However, consumers wanting more robust cash value growth or customization may prefer other available options in the marketplace.

UV Critical Illness Insurance Review

UV Insurance also offers a flexible critical illness insurance policy called AdapCI with the following features:

  • Coverage amount – $25,000 to $2 million available
  • Term lengths – Choose 10, 15, 20, 25, or 30-year terms
  • Conditions covered – Insures against 24 critical illnesses
  • Premium refunds – Options to get premiums back under certain conditions
  • Guaranteed renewal – Policies are guaranteed renewable at the end of each term

Some key advantages of UV’s critical illness insurance include:

  • Comprehensive coverage – ensures a wide range of critical conditions
  • Flexible options – Various term lengths and renewal guarantees
  • Built-in premium refunds – Get premiums back under certain scenarios
  • Convertibility – Can convert to a permanent life insurance policy later on

Potential drawbacks to consider:

  • Pre-existing limitation – No payout if diagnosed in first 90 days
  • Limited renewal – Guaranteed renewal only to age 75
  • No discounts – No couples/multi-policy discounts offered

Overall, AdapCI provides very robust and customizable critical illness coverage. The premium refund options help offset the higher pricing of UV’s products. This policy offers strong critical illness protection, especially when bundled with UV’s renewable term life insurance.

Ideal Clients for UV Life Insurance Products

Based on the strengths and limitations of its offerings, UV Insurance products are an excellent fit for certain consumer situations:

UV Life Insurance Works Well For:

  • Young families needing robust term insurance
  • Middle-age consumers looking to renew expiring term policies
  • Seniors wanting permanent coverage with some cash accumulation
  • Canadians requiring private mortgage insurance
  • Business owners insuring a key person
  • Francophone Canadians who prefer French service

UV Life Insurance May Not Be the Best Fit For:

  • Consumers on a tight budget needing bare bones lowest-cost coverage
  • Those wanting specialized critical illness insurance for a specific condition
  • People with niche insurance needs not covered by UV’s offerings
  • Clients requiring insurance products and features UV does not offer
  • Residents outside of Quebec and certain other provinces where UV operates

Overall, UV Insurance delivers quality flexible coverage that is well-suited for many family protection needs. However, it may not have highly specialized offerings tailored to certain unique situations.

Purchasing UV Life Insurance – Quotes, Applying, Underwriting

If UV Life Insurance looks like a potential fit for your coverage requirements, here is an overview of the purchasing process:

Getting Quotes From UV Insurance

To get personalized premium estimates, you have a couple of options:

  • Go to UV Insurance’s website and use the online quoting tool
  • Speak with a licensed UV Insurance advisor to receive quotes
  • Visit comparison sites like to compare quotes from UV and competitors

The online quotes offer quick ballpark estimates, while an advisor can provide more precise numbers tailored to your health and lifestyle.

Applying for Coverage

You can submit applications to UV Insurance in two ways:

  • Apply online end-to-end on UV’s website
  • Work with an exclusive UV Insurance advisor who handles the application

The online application process is convenient, letting you complete forms and submit payment from anywhere. However, an advisor provides guidance and expertise to ensure you make the right choices.

The Underwriting Process

To assess your insurability and finalize policy issuance, UV Insurance has a standard underwriting process consisting of the following:

  • Review of your application details, including medical history
  • Potential follow-up questions or requests for additional information
  • Possible medical exam if applying for higher coverage amounts
  • An underwriting decision to approve or decline your application or offer modified terms

Simplified issue policies are available that limit or waive the underwriting requirements. However, for most traditional policies, this full underwriting process applies to carefully evaluate risks.

Working with an experienced advisor can help expedite underwriting and avoid potential delays.

Is UV Life Insurance a Good Choice for You?

At the end of the day, choosing the right insurance for your situation comes down to weighing the pros and cons. Here are a few key considerations when deciding if UV Insurance may be a good choice:

UV Insurance tends to be a better choice when:

  • You highly value smooth renewability and conversion of term life insurance
  • Having some cash value accumulation on permanent coverage is appealing
  • You qualify for and appreciate the value of the disability rider
  • You prefer to purchase from a Canadian-owned mutual insurer

UV Insurance may not be the best option when:

  • Your budget is very tight, as it is not the most affordable option
  • You are looking for niche insurance products that UV does not offer
  • You want permanent insurance with more robust cash value growth
  • You have specialized critical illness needs not covered by UV
  • You reside in a province where UV has limited availability

As you think through your specific needs, risks, and priorities – you can determine if UV Insurance lines up well or if another provider may be a better match.

Get Expert Guidance from

Finding the optimal life insurance solution involves carefully weighing many factors in the context of your financial situation.

The licensed professionals at can guide you through the process and help determine if UV Insurance or an alternative provider best fits your needs.

Connect with today to explore your options:

  • Get fast customized quotes from over 25 top insurance companies
  • Speak one-on-one with an unbiased insurance advisor
  • Identify the ideal coverage suited for your family’s financial security

Don’t leave your loved ones unprotected – get the life insurance answers and assistance you need. Contact to get started now.

UV Insurance highlights its financial strength comparing to other leading insurers like Manulife, Canada Life, Sun Life, RBC Insurance, BMO, and CPP, establishing UV Insurance as a top contender worthy of consideration when reviewing life insurance providers in Canada.

Read More review of Life insurance Companies in Canada.

Summary: Key Takeaways on UV Life Insurance

To recap this comprehensive guide to UV Life Insurance for Canadians:

  • UV Insurance offers flexible term life, whole life, and critical illness insurance products to individuals plus group benefits
  • Their Term Superior+ stands out for guaranteed renewal and convertibility, along with the free disability rider
  • Whole life and critical illness options provide affordable permanent and critical condition protections
  • Ideal clients are those who value UV’s flexible coverage and specialized features
  • UV excels at providing quality coverage for common needs but does not have more niche proprietary products
  • can help you decide if UV Insurance is the right provider for your specific situation

Frequently Asked Questions (FAQs)

What is the Better Business Bureau rating for UVLife Insurance?

UV Insurance does not currently have a rating or accreditation from the Better Business Bureau (BBB). As a mutual insurer, they are not rated by the BBB.

Does UV Life Insurance allow policy loans or withdrawals?

Yes, UV Insurance's permanent cash value life insurance policies do allow you to access the accumulated cash value through policy loans or withdrawals if needed. This can provide access to funds while maintaining coverage.

What are the tax implications if I surrender a UV Life Insurance policy?

Surrendering or cancelling your UV life insurance policy may have tax consequences. If you withdraw more than the cost basis, gains above the basis are taxed as ordinary income.

Can I insure my children with UV Life Insurance?

Yes, UV Insurance offers juvenile term life insurance that provides coverage for children and converts them to permanent insurance as they get older. Critical illness and disability coverage is also available.

What types of group benefits does UV Life Insurance offer employers?

UV Insurance offers comprehensive group benefits programs, including life, AD&D, disability, dental, health/drug, vision, and critical illness, for employer-sponsored benefit plans.

Does UV Life Insurance require a medical exam for coverage?

Medical exams are required when applying for traditional, fully underwritten policies exceeding simplified issue limits. Simplified "no medical" policies have reduced underwriting requirements.

How long does it take to get approved with UV Life Insurance?

Approval timing depends on the underwriting process but can range from instant approval for simplified issue policies to 2-6 weeks for traditional, fully underwritten policies.

Can I convert my UV term policy if health changes?

Yes, UV term policies offer guaranteed conversion to permanent insurance even if health changes, provided you convert before the term expires.

Is UV Insurance a publicly traded company?

No, UV Insurance is a private mutual company, not a publicly traded stock company. It is owned by participating mutual policyholders.

How do I contact UV Insurance to discuss policy options?

You can contact UV Insurance at 1-800-567-0988 or submit a contact form online to have an agent reach out to discuss UV's insurance policies with you.

What is the ServiceRating for UV Life Insurance?

UV Insurance currently has a ServiceRating of Excellent, indicating a high level of customer satisfaction and service quality.

Does UV Life Insurance offer return of premium term life policies?

UV's term life policies are renewable and convertible but do not offer return of premium riders. For that option, additional providers will need to be considered.

How safe is my information with UV Life Insurance?

UV Insurance implements leading data security protections, including encryption, access controls, breach monitoring, and other privacy safeguards to keep customer data safe.

Where can I find online reviews for UV Life Insurance?

Ratings and reviews for UV Insurance products and customer service can be found on sites like InsurEye and CreditKarma, which compile real customer feedback.

Can I apply for UV Life Insurance by telephone?

While you can get information over the phone, UV Insurance does not accept applications telephonically. You need to apply through an agent or using their online application.

What options are available if I am declined for UV Life Insurance?

If declined for traditional insurance, simplified issue or guaranteed issue policies may still be available. Contesting the decline, re-applying later, or trying other insurers are some alternatives.

How can I pay my UV Insurance premiums?

UV Insurance allows premiums to be conveniently paid online, through pre-authorized debit, or by check/money order mailed to their payment processing center.

Article Sources:

For a deeper look at our dedication to accuracy, transparency, and independence, please refer to the Editorial Policy. We take great pride in being Canada’s most trusted life insurance news source:

  1. UV Life Insurance Review [2024] –
  2. UV Insurance Review –
  3. UV Life Insurance Review Canada: What You Need To Know (2024) –
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Written by Ben Nguyen

Ben Nguyen is an award-winning insurance expert and industry veteran with over 20 years of experience. He is the chairman and director of IDC Insurance Direct Canada Inc., one of Canada's leading online insurance brokerages.

Ben is renowned for his extensive knowledge of life, health, disability, and travel insurance products. He is the prolific author of over 1,000 educational articles published on LifeBuzz, BestInsuranceOnline, and InsuranceDirectCanada. His articles provide Canadians with advice on making smart insurance decisions.

With a Bachelor's degree in Actuarial Science and a Fellow of the Canadian Institute of Actuaries (FCIA) designation, Ben is frequently interviewed by media as an insurance industry spokesperson.

He has received numerous honors including the Insurance Council of Canada’s Pivotal Leadership Award, the Canadian Insurance Hall of Fame induction, and the President’s Medal from the Canadian Institute of Actuaries.

Ben continues to shape the vision and strategy of IDC Insurance Direct as chairman. He is dedicated to advancing the insurance industry through his insightful leadership.

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